Acura NSX launch | Client : Razorfish L.A.

CGI rendering from CAD data. More images from this series at nsx.acura.com

Collaborated with and directed 3D artists, compositors and retouchers

to deliver these CGI images and many other images for the NSX launch.

This is just a taste of the years of ad agencies, studios and freelance.
Any given example represents many more, over the years I've done a magnitude of campaigns involving
broadcast, social, print/direct, outdoor and everything in between. Want to know more about any of these projects?

Contact me at LaryKachman@icloud.com or 586-879-4339

Enjoy the scroll.

Working with 3D artists and compositors to create all Chevrolet configurable vehicles, domestic and global.

chevrolet.com

As creative director I directed 3D artists and compositors to deliver these images to the team at BBDO Brazil.

We first rendered the "doughboys" for vehicle position and camera angle, then created the background from stock photos. Once approved, we did full renders of the trucks with final retouched backgrounds.

Client: Volkswagen, BBDO Brazil

Client: Detroit, a division of
Daimler Trucks North America

CGI Powertrain

Directed lighting, look & feel, color to get this and many other final images to Detroit.

https://demanddetroit.com/idp/

Client: Detroit, a division of

Daimler Trucks North America

Demonstration video for their site demanddetroit.com

Video: https://demanddetroit.com/idp/

— Digital/Social —

Client: Elio Motors

eliomotors.com
Social posts, email blasts, push notifications.

Writer/Art Director, freelance.

The CTA was making reservations to get your

low-VIN vehicle.

Subaru social campaign – Client: Sellers Subaru

Created several sliders for their site to promote their local charity promotion, and carried out the design into other social platforms. This went along with the event signage and :30 TV I did for them as well.

Porsche dealer landing page – layout / design

– Broadcast & Online Video Content –

This campaign with Cubs pitcher Kerry Wood sold a record number of Mountaineers throughout the greater Chicago area

If you've got two minutes, this is a montage created for a
Lincoln Mercury dealer association. It contains cuts from spots,
print and digital media and some point-of-purchase.
My reel in a nut shell.

Mercury spots with Jill Wagner.

Shot at Universal Studios, mixed with running footage of our vehicles

Client: Frankenmuth Brewing Co.

The 160-year-old brewery was looking for some can/package design to rebrand their new brews.

– Product and Package Design –

Art Van Furniture :60 Writer/Art Director
Launching the new fall line in conjunction with the fall catalogue

Sellers Subaru, Share the Love campaign

promoting Leader Dogs for the Blind

– Point-of-Sale –

I've done POS for Auto Dealer Associations all over the country, Ford, GMC and Lincoln Dealer Associations while at the agency of record for those brands.
I also designed showroom  graphics around the U.S. for Penske dealerships, as shown:
showroom graphics,  event banners, window perfs, Penske Honda, Cincinnati

Client: Ford, Puerto Rico

Part of a P.O.P kit for Ford Ranger, Puerto Rico, extended to mobile